RIDC Media & Round Up May 2026

The 2026 Global Runner Survey is now open, giving runners a chance to share their habits, preferences, and experiences. This annual survey helps the running industry better understand its community and shape future events and offerings. As a bonus, participants can enter for a chance to win one of four highly sought-after race registrations.

Run clubs = the new social scene, especially for Gen Z. Young runners are turning run clubs into social hubs, replacing nightlife with movement-based connection. Social running is having a moment, especially among people in their 20s and 30s — driven by young people craving healthier, more analog social experiences.

Marathon participation is exploding in a good way! The London Marathon hit record entries of 59,000 runners, with women and Gen Z leading the growth. This is a huge signal for inclusivity and future audience shifts.

Have you tried taking a runcation? More and more jet-setting fitness fans are embracing these getaways centered on running, which can include everything from destination races to resorts with scenic trails to hotels employing their own “running concierges.”

Running Insight highlights 26 rising female stars in the running industry. These rising stars are bringing fresh ideas, new energy, and a stronger focus on inclusion and connection within the sport. It’s a clear sign that the next wave of leadership in running is more diverse, innovative, and community-driven than ever before.

No, run clubs did not ruin running. Some call these groups performative. Others call them the best thing to happen to the sport in years. “With popularity comes haters, though. In a culture that can be resistant to change, there will always be people complaining about “bandwagon fans” who come to the sport via new methods, like social media.”