Freedom to Run: Back Outside
Building A New Path Into Trail Running
Freedom to Run: Back Outside is RIDC’s intro-to-trail running initiative, created to help break down barriers and open new pathways for more runners to explore the outdoors.
Within 10 days of announcing the program, nearly 275 people applied. Fourteen were selected to take their first steps onto the trails with coaching, gear, community support, and preparation for their first trail race.
Alongside the program, we developed two resources for runners and the industry: a case study sharing lessons from the initiative and a practical toolkit for aspiring trail runners and those working to welcome more people into trail running.
Both resources build on insights from RIDC’s 2023 Racial Diversity in Trail Running study and explore a central question: how do we help more people see themselves as trail runners?
At its core, this work is about ensuring every runner—no matter their background—has the freedom to run.
At its core, this work is about ensuring every runner—no matter their background—has the freedom to run.