OUR MISSION, VISION & VALUES

Mission

Unite the running industry to improve inclusion, visibility, and access for Black, Indigenous, and People of Color.

Vision

Our vision is an industry where Black, Indigenous, and People of Color are welcomed, valued, and supported through clear pathways into participation, careers, leadership, and entrepreneurship.

Values

  • Love of Running

    We are united by a passion and commitment to running, recognizing its ability to bring people together and serve as a powerful tool for healing and connection.

  • Power Shifting

    We shift power by centering voices historically excluded from decision-making. We listen, invest in leadership, and help redesign systems so opportunity, influence, and ownership are more equitably distributed.

  • Equitable Systems

    We actively confront and disrupt practices and systems that perpetuate exclusion and inequity. We address harm directly, prioritize repair when possible, and intervene when necessary to support responsible industry change.

  • Learning & Self Reflection

    We commit to continuous learning and honest reflection. We create space for difficult conversations, meet people where they are, and provide multiple pathways to grow, adapt, and move forward.

  • Transparency

     We value openness and accountability. We share information, communicate clearly, and use data to understand challenges, measure progress, and guide better decisions.

  • Action

    We don’t stop at listening or learning. We decide, act, and follow through. We turn insight, accountability, and community input into real commitments and visible change across the running industry.