Movement For All Vendor Spotlight: Unity Performance Club

 
 

Movement For All, powered by On, is about creating opportunities to move, connect, and grow. Beyond movement, the program is rooted in expanding access, building meaningful connections, and providing resources that help participants thrive. Our vendor partners play an important role in bringing that vision to life, sharing their unique expertise, passion, and commitment to supporting our community every step of the way.

In this Vendor Spotlight, we’re introducing you to Tiffany Templeton of Unity Performance Club! Get to know her, learn more about the work behind Unity Performance Club, and discover why we’re excited to have her as part of the Movement For All community.

RIDC: How did you get started in the movement space? What motivated you to start your career in this industry?

Tiffany Templeton: It actually started way back in 2012, when I was beginning my journey in pageantry. I had just won Miss Henderson State University and was continuing on through the Miss America and Miss USA circuits. I knew I needed to train, but honestly, I had no idea what I was doing. I didn’t understand how to properly strength train, build muscle, or even what my body actually needed.

I knew I wanted a personal trainer, but I really wanted to find a woman who looked like me. I couldn’t find her.

At the same time, I started noticing something bigger happening around me. Health just wasn’t always part of the conversation within my family and friend groups. Heart disease, diabetes, and high blood pressure were becoming more common, and I felt like there was a real gap between people wanting to be healthier and actually knowing how to get there.

So I started learning. I worked out, learned how to train myself, and eventually my friends and family started asking me to help them. Before I knew it, I was bringing groups of people to the gym with me. Then I started charging clients, and my first business, Healthy Is the New Pretty, was born. I was literally on a mission to change the world.

That led to women’s fitness events, a growing clientele, and eventually a move to the DMV for another opportunity in the fitness industry. I relaunched my personal training business as Fit & Female Fitness Program and trained women throughout DC and Maryland while also coaching with Orangetheory.

Then running became a bigger part of my life. And once again, I saw a representation gap. There weren’t enough spaces where Black women and women of color could see themselves as runners, endurance athletes, or even people who belonged in that space.

That became the foundation for UNITY Performance Club: creating community and removing some of the barriers that can make getting started feel intimidating, expensive, or inaccessible.

RIDC: What motivated you to start your career in this industry?

Tiffany: I know firsthand how movement can change your life. Fitness gave me confidence, discipline, community, and honestly, a completely different relationship with myself. I wanted that for other women.

But I also learned pretty quickly that wanting to be healthier and knowing how to become healthier are two very different things. Sometimes you just need the right person to show you what to do, help you understand your body, and make you feel like you actually belong in the room.

That’s what motivated me. I wanted to be that person for other women, especially women who may not have seen themselves represented in fitness or didn’t know where to start.

For me, this work has never just been about workouts. It’s about giving women the knowledge, confidence, and support to become a healthier version of themselves in a way that is safe, sustainable, and actually fits into their lives.


RIDC: How do you view your role in the movement industry?

Tiffany: I want women to see me and think, “I can do that too.” Representation is a huge part of why I do what I do. I know what it feels like to walk into a space and wonder if you belong there, and I want to help change that experience for other women.

I also really love being a connector. I’m constantly learning, meeting people, finding resources, and building relationships, and I love being able to connect women to the right coach, program, race, brand, resource, or piece of information that can help them take their next step.

I don’t think I have to be the answer to everything. Sometimes my role is simply to know where the answer is and help someone get there.

Ultimately, I see myself as a bridge between women and movement, between communities and resources, and between someone saying “I want to do this” and actually believing they can.


RIDC: What goals do you have for those who work with you?

Tiffany: My biggest goal is for the women who work with me to feel seen and to know that they have a place here.

I want them to leave with more confidence than they came in with, not just physically, but mentally. I want someone who once said, “I’m not a runner,” to eventually cross their first finish line. I want someone who was intimidated by the gym to walk in like they own the place. I want women to realize that movement can actually be something they enjoy, not something they have to punish themselves with.

And selfishly, I hope they fall in love with this space the way I did. There is so much opportunity in the movement industry, and I want more women, especially Black women and women of color, to see themselves not only as participants, but as coaches, leaders, creators, business owners, and decision-makers within this industry.


RIDC: What has being part of our Movement For All program meant to your business?

Tiffany: Two things immediately come to mind. First, one of my biggest goals for UNITY is to eventually create a real financial stream for the people who contribute their time, talent, and expertise to making this community successful. So being able to bring income into the business and actually pay my coaches has been incredibly meaningful. It feels like a step toward building the kind of ecosystem I want UNITY to become, one where the people pouring into the community can also benefit from it.

Second, accessibility is literally at the core of our mission. We talk a lot about removing the barriers that keep people from participating in movement, and free personal training with some of the best trainers and coaches in the DMV is a perfect example of that.

Movement For All has allowed us to put our mission into action, not just talk about accessibility, but actually create opportunities for people to experience quality coaching and movement without cost being the thing that stops them.

That alignment has meant a lot to me because it reinforces something I’ve believed since I started this journey: movement should not feel like a luxury. Everyone deserves access to the knowledge, community, and support that can help them live a healthier life.


Click here to learn more about Movement For All, Powered by On and to join our 2027 waitlist!

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Photos: RUN THE INDUSTRY: Career Summit