RIDC Media & Round Up January 2026
“A movement led by women changing the face and the pace of the running industry. The women behind Game Changers aren’t just talking the talk—they’re running the run.” 12 On Your Side caught up with Game Changers at the Richmond Marathon to learn more about how they are redefining the pace of the running industry. Check out the feature story!
Freestone and Altra have teamed up to create Freestone Scholars, a trail running scholarship program built to lift up runners from diverse communities in Colorado. In addition to a free race entry, the participants will also receive a stipend, Altra trail shoes, monthly coaching support and more. Learn more here.
A Black Sub-3 marathon team is coming in 2026! Organized by Tunde Akinyek and Ashley Davies, Pushing The Line athletes will be coached and receive holistic support, including run, strength, and nutrition coaching, community, and other resources to remove barriers as they prepare for a Spring 2026 marathon where they chase this major milestone together. Learn more here.
Of course, we knew that running was going to continue to boom in 2025! And apparently, Gen Z is rocking it in the running industry. The proof is in the pudding with Strava’s Year in Sport report, which shows running is bigger than ever, with Gen Z leading the pack and making fitness more social, fun, and shareable.
“Don’t rush and enjoy it. Enjoy nature and the landscape, and gradually adapt your body to the terrain, the effort and the environment. You might start walking, then add short running sections. Choose easy trails, and focus on feeling good and safe.” Trail running legend Kilian Jornet shares tips, tricks, and best practices for trail running beginners.
“The popularity of running has been growing in recent years, and companies are producing everything from shoes to clothing and accessories to keep up with the demand. But the carbon footprint of all that manufacturing is substantial. CBS Austin's Chikage Windler went to The Running Event (TRE) 2025 in San Antonio to find out how brands are trying to reduce their impact on the environment.”