The Running Industry Diversity Coalition (RIDC) Announces 'RUN THE BLOCK' Grant Recipient
The wait is over! … Drumroll, please!
Congratulations to Carol Holland and Jesse Holland, the inaugural RUN THE BLOCK program recipients! They will receive $200,000 thanks to Brooks Running and dedicated mentorship from the RIDC network.
Native to Prince George’s County, Maryland, Carol Holland is an engineer, former All-American track star, and Athletic Hall of Fame member at the U.S. Naval Academy, and her husband, Jesse Holland, is a college professor, journalist, and author. RUN THE BLOCK will help them open Haraka–their future running specialty store that will supply running and walking shoes, accessories, clothing, and nutrition, serving communities in the local area and the broader District of Columbia, Maryland, and Virginia regions.
“We are so pleased to be the inaugural recipients of this much-needed grant,” stated Carol and Jesse Holland, future owners of Haraka. “Too often, many communities in our area don’t have the equipment, support, and encouragement they need to get outside and enjoy the benefits of exercise. We look forward to serving the runners, joggers and walkers of all ages in our area and bring running shoe expertise to our community, honoring our amazing tradition of track and field excellence and delivering a much-needed service to Prince George’s County!”
WATCH: MEET THE HOLLANDS (7-minute film). The shorter version can be found here.
“When we launched RUN THE BLOCK, we envisioned it as a catalyst for business success and generational wealth in the communities we serve. This year marks a pivotal step in that journey,” stated Kiera Smalls, Executive Director of the RIDC. “The stories we heard from applicants nationwide were deeply inspiring, and we’re thrilled to partner with Carol and Jesse as they launch and grow their run specialty store. As they grow within run specialty, the RIDC is committed to supporting them, helping pave the way for future retail owners. Together, we’re building a more inclusive industry that welcomes community leaders and professionals from all backgrounds, bringing fresh perspectives to elevate the running industry as a whole. ”
The RUN THE BLOCK Selection Committee consisted of running industry leaders ranging from market-leading brands and owners of run specialty stores to business growth development; Kerin Hempel, former CEO of New York Road Runners; Jason Hunt, co-owner of Elite Feet; Joy Hunt, co-owner of Elite Feet; Parker Karnan, Founder of Karnan Associates; Skot Welch, President and Founder of Global BridgeBuilders, Co-Founder & Managing Partner of New Community Transformative Fund; and Rick Wilhelm, Vice President, U.S. Specialty Retail Accounts at Brooks Running.
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A heartfelt thank you to Brooks Running for their generous donation to make this program a reality, and to Charm City Run, Playmakers, Strava, and OutsidePR for their additional support. We also thank the initial review team: Lindsey Mulder, DeAnthony White, Shannon Woods, Kathy Dalby, and Chris Lampen-Crowell.
“In my role at Brooks, I’ve worked with an amazing group of owners in the running specialty industry for years. Carol and Jesse are an excellent addition, with great business acumen and, more importantly, the aspiration and spirit to learn and continue to ask questions that I’m confident will drive their success. I am excited to finally see Haraka open their doors so that the running community can benefit from their passion.”