GOALS
When you see ‘BIPOC’ throughout the website and in RIDC materials, we are talking about Black, Indigenous, and people of color.
Increase Employment
BIPOC employment in the running industry will match national demographics, including racial equity in roles across organizations, from entry-level to management and C-suite positions.
Increase Leadership and Ownership
BIPOC leadership and ownership of running industry companies, events, and stores will match national demographics, and we will place a particular focus on running stores that serve as key community interfaces with the culture of running.
Increase Share of Suppliers, Vendors, and Contractors Hired
The running industry will hire and contract with an increased share of BIPOC-owned suppliers, vendors and contractors.
Increase Inclusion
Through intentional work to expand access and inclusion, the running industry will see an increase in participation among the BIPOC community in races, running clubs, and training programs to match national demographics.
Increase Representation
The running industry will assume responsibility for an increase in authentic BIPOC representation in media and marketing.
All Feel Welcome
100% of BIPOC runners will report feeling welcome, included, and safe at running stores, clubs, and events.
“When we first learned about the RIDC and their efforts to redefine the running industry, it was something we knew we needed to be part of. The work of the RIDC complements our internal DEI efforts extending them beyond our walls to the running community. We are proud to be part of the effort and recognize we have a lot of work to do ahead of us.”
- John Rauvola, CEO/President of Superfeet