Our Mission & Purpose
At the RIDC, we're an educational, nonprofit organization with a mission to unite the running industry to improve the inclusion, visibility, and access for Black, Indigenous, and People of Color (BIPOC).
Beyond running—we're dedicated to championing transformative change within the sport. We partner with brands, race events, retailers, and run clubs to ignite unparalleled advancements for Black, Indigenous, and other people of color in the running industry.
Our Values
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We are united by a passion and commitment to running and its ability to bring people together and serve as a tool for healing.
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We will address, call in, and interrupt oppression, exclusion, and marginalization systems in the running industry.
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We center, listen to, and learn from voices that have been historically left out of conversations to create space for new leaders and shift the way decisions are made in the running industry.
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We promote open, honest, and difficult conversations that meet people where they are in their learning journey. We welcome the willing, create multiple points of entry, and provide adaptive support to make progress.
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We can only address what we know, so we encourage information sharing, openness in communication and decision making, and the collection of data to measure progress.
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Progress is made when we acknowledge harms, commit to act when we see injustice, implement ideas for improving equity, and put into practice what we learn from new perspectives.
“At Brooks, we are committed to inspiring all to run and benefit from the positive energy it delivers. Welcoming, inviting, and opening doors for all to access this sport is both the right thing to do and an exciting prospect to grow and strengthen the running community. We fully support the work of the RIDC and look forward to the impact it will make in our industry and sport.”
- Jim Weber, CEO of Brooks Running
