Our Staff
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Kiera Smalls helps connect resources and opportunities to the people who need them most. Born and raised in Philadelphia, Kiera has done this work in industries ranging from technology and entrepreneurship to health and fitness.
Known for her grassroots efforts and business acumen, Kiera is the co-founder of Strides (formerly City Fit Girls) which empowers people to prioritize their physical and mental health and the first Executive Director of the Running Industry Diversity Coalition.Kiera has completed a series of races, including one marathon and one sprint triathlon.
She believes that voices from all communities deserve a seat at the table. Even if that means building a bigger table.
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“When racial inequities sparked protests around the country in 2020, I think all of us in our businesses in the running industry took a step back and asked what we should be doing to make our organizations more aware of and sensitive to diversity issues, equity and inclusion. At Feetures, we established our own DEI Task Force to address this. So when John Benedict called and asked if we would support and become part of the RIDC, we immediately said yes! Since that group combines both large and small companies within the running industry, we can all learn from each other about how companies are making changes to meet this challenge and, as a result, make our companies and our industry as a whole more diverse and inclusive and equitable."
- Hugh Gaither, Former President and CEO of Feetures
