OUR MISSION, VISION & VALUES

Mission

RIDC unites the running industry to improve inclusion, visibility, and access while creating clearer pathways for people to enter the sport and build meaningful careers within the running industry.

Vision

RIDC envisions a running industry where the communities that shape the culture of running are also fully represented across its workforce, leadership, and ownership.

Values

  • Love of Running

    We are united by a passion and commitment to running, recognizing its ability to bring people together and serve as a powerful tool for healing and connection.

  • Power Shifting

    We shift power by centering voices historically excluded from decision-making. We listen, invest in leadership, and help redesign systems so opportunity, influence, and ownership are more equitably distributed.

  • Equitable Systems

    We confront and change systems that perpetuate exclusion and inequity, focusing on the structures, policies, and norms that shape access and opportunity.

  • Learning & Self Reflection

    We commit to continuous learning and honest reflection. We create space for difficult conversations, meet people where they are, and provide multiple pathways to grow, adapt, and move forward.

  • Transparency

    We value openness and accountability. We share information, communicate clearly, and use data to understand challenges, measure progress, and guide better decisions.

  • Action

    We don’t stop at listening or learning. We decide, act, and follow through. We turn insight, accountability, and community input into real commitments and visible change across the running industry.

Keep Up The Pace

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