Movement For All, powered by On, is all about making movement more accessible, creating meaningful connections, and helping communities thrive. Through the support of passionate coaches, community leaders, and partners, we're creating spaces where participants can build confidence, discover new possibilities, and feel supported throughout their movement journeys.
Meet Tatyana and Jenniffer, co-founders of Well Reserved (@wellreserved) and our latest Movement For All Vendor Spotlight!
Well Reserved is reimagining the fitness experience by making movement more convenient, personalized, and accessible. By connecting people with skilled instructors and bringing workouts directly to the spaces where they feel most comfortable, Well Reserved creates opportunities to move, build community, and experience the joy of fitness on your own terms.
Their philosophy is simple: Wherever you are. Whenever you want. With whoever you want.
Get to know Tatyana and Jenniffer, learn more about the inspiration behind Well Reserved, and discover how they're making fitness more flexible, welcoming, and rooted in connection. We're excited to have them as part of the Movement For All community!
RIDC: How did you get started in the movement space? What motivated you to start your career in this industry?
Well Reserved: Our journey into movement actually started with our friendship. When one of us got engaged, we started working out together as a way to prepare for the wedding. Neither of us expected it to become much more than that, but we quickly got hooked—not just on how movement made us feel, but on the quality time it gave us together.
Working out became our time to catch up, connect, and take care of ourselves at the same time. We realized we were much more likely to prioritize movement when it doubled as time with someone we cared about.
That experience ultimately became the foundation for Well Reserved and still shapes how we think about wellness today. We believe taking care of yourself doesn't have to compete with your social life—it can be part of it. Our goal is to make movement easier to experience together by bringing exceptional instructors directly to wherever people already gather.
RIDC: What motivated you to start your career in this industry?
Well Reserved: We see our role as expanding where movement belongs and making it easier for more people to participate in it.
Movement doesn't have to happen inside a gym or studio. It can happen in an office, a hotel, a retail store, on a rooftop, in someone's living room—or even on a boat. By removing some of the traditional barriers around fitness, we hope to make movement feel more approachable, flexible, and social.
For the people who experience Well Reserved, our goal is simple: we want them to leave feeling better than when they arrived—more energized, more grounded, and more connected to the people around them.
For our instructors, we want to create meaningful opportunities to do what they love outside of the traditional studio model, reach new communities, and build their careers through experiences that might not otherwise exist.
Ultimately, we're working toward a future where taking care of yourself becomes a natural byproduct of spending time with people you care about.
RIDC: What has being part of our Movement For All program meant to your business?
Well Reserved: Partnering with Running Diversity and On through Movement For All has given us the opportunity to reach new communities and make consistent, in-person movement more accessible to people who need that support.
The four participants we work with have Well Reserved instructors come directly to their homes, giving them the flexibility, accessibility, and convenience to incorporate movement into their lives—helping remove some of the biggest barriers that can make prioritizing wellness difficult.
For us, that's what makes this partnership so meaningful. Together with Running Diversity and On, we're able to meet people where they are and provide the personal support and human connection that comes from working with an instructor in person.
It's been incredibly rewarding to see what can happen when organizations come together around a shared goal: making movement more accessible and creating opportunities for more people to experience the benefits of it.
Click here to learn more about Movement For All, Powered by On and to join our 2027 waitlist!